Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand. Build a relationship with the people on your list. It’s common knowledge [...]
Archive for the ‘Email Marketing’ Category
How To Build Trust & Grow Your Business
August 10th, 2010
41 Comments
What is the number one reason people don’t buy online? It is lack of trust. Your customers either don’t believe you can deliver what you say you can, or they don’t understand the value you are offering. The internet is known to be a hot bed for scams, so you need to arm yourself with [...]
