What is the number one reason people don’t buy online? It is lack of trust. Your customers either don’t believe you can deliver what you say you can, or they don’t understand the value you are offering. The internet is known to be a hot bed for scams, so you need to arm yourself with a strategy that will help you convert that hard earned traffic into sales.
If you have a website and you are using it as a tool to market your business, then you need to know how to overcome this hurdle. Here is another grim fact before we move onto the good news. Almost all of the costly traffic going to your website is being lost. Why? People are not typically ready to buy the first time they visit your site. If you don’t have an obvious way to capture their information, then they are virtually lost to you. Wasted traffic, wasted time & wasted money. Ouch.
The good news is there is one simple thing you can do to both build trust and demonstrate that you can deliver. That is to set up an email opt in form on your website and set up an autoresponder system. The idea is to offer valuable content in exchange for their email address so you can send them valuable content on a regular basis and they get to know and trust you. This practice is commonly known as “Email Bait”.
By offering email bait in the form of a newsletter with something like members only discounts, a free e-book or pdf resource guild, the visitors are getting valuable content they are interested in and the site is getting the opportunity to develop a relationship with its potential customers. The subscribers will receive regularly scheduled information through an email service, also called an auto responder system, like Get Response.
With an auto responder system, you can set up pre-written, evergreen newsletters ahead of time in regular intervals so you can stay in front of your customers. If you are providing valuable content, then a weekly or monthly newsletter is a welcome email, not an obnoxious intrusion and here is the key, you are actually helping your prospect!
Here’s the magic part: when your customers are ready to buy, they will think of you since they have become familiar with you, they begin to feel like you care about them and they begin to like you, trust you and they will buy from you.
By setting up a simple auto responder system, you have automated the process of capturing leads, building trust and increasing your return on your investment. After all, traffic can be time consuming and expensive. The successful website owner who has an auto responder system like Get Response will see amazing results.
Don’t waste any more website visitors, money in lost sales or time. This is a system every website needs to have to increase the return on the investment made on a website. Capture those lost sales today!
Don’t have time to write 12 newsletters? Consider leveraging our Newsletter Service and get that automated selling system in place today. We can set up 12 custom newsletters with “evergreen” content and 6 timely newsletters that you can use for special offers.
Happy Marketing!
Arlina Allen
Arlina A. Allen is the founder of Social Media Manager, the most effective resource for “Do-It-For-You” social media marketing.
Arlina invites you to sign up for “The Social Media Manager” newsletter. Small business owners will find out how to use the social media space to get massive exposure at a fraction of traditional advertising.
To get your free copy, visit http://www.SocialMediaMgr.com
Feel free to use this post in your newsletters or blogs as a “guest writer”, as long as all the article is published unedited with credits listed.
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